The guide opens by providing Basic lessons that are curated to help you learn the essentials needed to quickly get your eCom store live with 4 products and start selling to customers within your country in 1 language and 1 currency. Starting with 4 products and keeping things local is an intentional lesson plan. The Basic lessons will introduce you to setting up products in a digestible way so you can take on the rest of your inventory and internationalize your eCom store with confidence in the Enhance level of the guide (coming soon). These 4 products will also give you an online presence so you can sell while you build!
In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
The rate of growth of the number of internet users in the Arab countries has been rapid – 13.1% in 2015. A significant portion of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region’s share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.[53]
E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
Websites such as Squarespace and WordPress offer mobile-friendly, ready-to-go e-commerce templates that help you get a store up and running quickly. As a shop owner, you will need a way to collect credit card payments from consumers online. PayPal, Square and Google Wallet are all popular ways of accepting and managing online payments. You can also sell your merchandise through online giants like Amazon.
However, I would say that star ratings can prove useful – even if there are a high percentage of 1-2 star ratings – because it shows that the community has standards and understands what they need most. Any platform as popular as Shopify will inevitably have sub-standard apps making it to the marketplace, but I would advise looking at the top charts and most highly rated apps to see if there is something that could help you out.
You keep a database of your Shopify products in Google Sheets, but making changes to a product description in one tool and having to repeat it in another is a pain. With this Zapier integration, the changes you make in your doc will be reflected in your Shopify products. You can avoid human error, save time and rest assured that your store and databases match.
In October 2017, activist short-seller Andrew Left released a detailed report which described the e-commerce platform as a "get-rich-quick" scheme that is against Federal Trade Commission regulations.[52][53] The day the report was released, the stock plunged more than 11%.[54] The main question he posed was "Outside the roughly 50,000 verifiable merchants working with Shopify, who are the other 450,000 the company says it has?" Third-party marketing tactics are expected to be improved going forward.[55]
We have switched from Big commerce to Shopify Plus earlier this year and we loved the platform. It is very easy to use and much more app integration. With Shopify Plus you can have multiple countries website under one account. We have a dedicated success manager that we can throw any Shopify related question to and their support team is always on line and fix problem super fast. Overall, very good experience and our store already see good growth rate after switching the platform
If you are looking to sell your products in an actual retail setting, then you can opt for the Shopify POS. This includes everything you need to sell your products offline, both on the software and hardware side. The software includes an iPad app, which makes selling your products in a retail setting much easier. With the app, you can use the credit card reader to swipe the customer's credit card right there. You can even purchase additional hardware from the company such as a cash register, a receipt printer and even a barcode scanner.
YoKart has a couple of downsides, though. Given the robust structure, customizing YoKart will require a developer with extensive knowledge of PHP. Also, it's not open source like Magento. The Startup and GoQuick Packages offer default themes. And, unlike Magento, YoKart is primarily focused on SMB, which means the needed features are already available in standard packages; for large scale enterprises, customization would be a must do.
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]
I didn’t like how Woocommerce works and how indirect the fees can be, and unlike Shopify who had a very straightforward fee. But my business is not MAINLY about the products, it’s more of the community and the content which WordPress can properly handle better — in my opinion. The one thing I like about Shopify is the hosting, it’s faster than most WordPress sites (who usually have shared-hosting).
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