Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]
The company is pretty much hell-bent on making their interface the easiest in the industry. What's interesting is that they are walking a fine line, since it's still a platform that can satisfy those with more experience with coding and whatnot. Overall, importing hundreds of products is simple, and making an item from scratch uses quick tools and settings for things like images, videos, titles, pricing, discounts and more.
Want a simple way to share your products with your followers? Make your life easier when using this Zapier automation. Every time you post a new product in Shopify, Zapier can copy the info and automatically create a new image post on your Twitter account. All you'll have to do is add products to Shopify, and your followers will be notified about them without any extra work.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own.[8][9][10] Lütke used the open source web application framework Ruby on Rails to build Snowdevil's online store, and launched it after two months of development.[11][12]
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]
Soundstripe is a third party licenser on behalf of our artists. Our artists are within their rights to use a Content ID system to monetize videos that use their content in an attempt to limit piracy. The Good News - this doesn’t apply to you! The Bad News - these companies use automated systems to identify the songs, and the system typically doesn’t know the difference between piracy and properly licensed music. Thankfully, disputing the claim is a simple fix! Here is a link that will walk you through disputing the claim with YouTube: https://support.google.com/youtube/answer/2797454?hl=en. When you get to the box that asks you to explain your claim, simply write, "Licensed through Soundstripe." That should take care of it, but if you continue to have issues, please reach out and we will work with you to ensure it's resolved in a timely manner.

Once a blog post is created, add it to your homepage if you’d like by clicking “Online Store,” then the blue “Customize” button on the right. Click on the “Add section” link on the left and choose “Blog post.” You can also adjust the flow of your home page here by clicking on the six dots to the right of the choices in the left-hand column and dragging the item to the position in which you’d like it to appear.


I have a Shopify store front and it is not making any money. While Shopify has nice features, it is insanely difficult to generate traffic. I’ve tried using social media (Pinterest, Instagram, Facebook and Google+) but I get very few visitors. Shopify’s advice simply does not work. You can do all the SEO tweaking you want but the large stores, who advertise, will always be in the front pages of Google. Your Shopify store will be undiscovered. 
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