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Your product idea will dictate which aspects of the market you need to research, but some of the most important areas to look into will be your competition, pricing strategy, and your unique value proposition. At this point, it is also a good idea to draft a business plan that will help you visualize your growth strategy and identify any potential threats or obstacles.
E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.[66][67]
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.[1] There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.[2]
Shopify also makes it extremely easy to offer discounts to your shoppers. Simply click “Discounts” in the left-hand menu bar, followed by “Create Discount,” and you’ll be walked through the steps necessary to knock some money off your customers’ purchases. You can set discounts up to kick in on either a percentage, fixed amount or free-shipping basis, and you can tell the system if the discount applies to a whole order, a collection, or a single product. You can also set a time window in which the discount will be active, or keep it open-ended.

Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]


We have been using Shopify Plus for almost 2 years. We moved over from NetSuite at the end of 2015 and have been very happy with the product. While the cost for Shopify Plus is rising dramatically, we need the versatility of a secure dedicated shopping cart, customer support, customization and API connections for our inventory platform Seller Cloud. I would recommend Shopify to anyone opening an E-Commerce business.
Upon joining Shopify, after entering your shop name, the system will ask you a few questions about the type of shop you are opening and then ask for some personal details. After that, you’ll be on the main dashboard page. Simply click on the “Add Domain” button here and then either buy a new domain from Shopify (which typically costs $14.99 for a .com domain), or follow the instructions to connect one you’ve already purchased from a different registrar.

So going head on against big, established players will definitely be challenging. But in the world of ecommerce, there’s plenty of space for new players to become successful. Every successful business (big or small) once started small! One just has to do things differently (whether that is in the marketing message / strategy, or product variations).


Brands and businesses that are adapting to e-commerce are most likely to see maximum growth in the near future. Reacting to early trends and visualizing business in the coming few years is what successful entrepreneurs do. But, focusing on the right steps is critical to the success of any industry, and the same goes for the success of e-commerce businesses.

Amazon, by contrast, is a primarily an e-commerce-based business that built up its operations around online purchases and shipments to consumers. Individual sellers can also engage in e-commerce, establishing shops on their own websites or through marketplaces such as eBay or Etsy. Such marketplaces, which gather multitudes of sellers, serve as platforms for these exchanges. The purchases are typically fulfilled by the private sellers, though some online marketplaces take on such responsibilities as well. E-commerce transactions are typically be done through a computer, a tablet, or a smartphone.
Lack of payment processors can be troublesome at times, especially when other ecommerce platforms offer plenty of payment options. The global marketplace entitles Tictail to take a commission. However, the custom shop (which comes at a reasonable price on a yearly basis) frees you from paying anything additional to Tictail for each sale happening there.
I didn’t like how Woocommerce works and how indirect the fees can be, and unlike Shopify who had a very straightforward fee. But my business is not MAINLY about the products, it’s more of the community and the content which WordPress can properly handle better — in my opinion. The one thing I like about Shopify is the hosting, it’s faster than most WordPress sites (who usually have shared-hosting).

I am only going to start out with less than 5 colors of the same product. But it will be a personalized product. Will Shopify be able to set up that for me. For customers to upload a photograph? I want my online store to be a more social media content sharing their product that I am selling. Will the basic plan work for me? Or should I shoot for a customized plan?
Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall. [More...]
I am thinking about listing older sportcards online and fazing out of ebay. I have been comparing a product like Shopify with CS Cart which would be a one time fee. 1GB storage is not much when you consider front/back scan of card is about 1MB…even the 5MB plan is not much. Is the type of business I am looking at better off with something like CS Cart?? My site does not need to be pretty….just quickly searchable with good scans.
Earlier this year, in response to reports that Russian actors had used Facebook to disrupt the 2016 election, I wrote a few pieces about how one might go about fixing the problem. I am not sure I have solutions for everything, but what motivates me is the sagging feeling that settles in whenever society throws up its hands and punts. We can do better. [More...]
Regarding size, it depends on how many products you plan on stocking and selling. If you’re planning on selling more than 50 products then Shopify’s scalability would probably be better suited to the job. This is because Shopify is built so that you don’t have to re-platform again down the road even if the business continues to grow. It can cater to businesses that are making a few thousand dollars as well as businesses that are selling millions of dollars in products.
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers. [More...]
Pinterest, for instance, has Buyable Pins that enable merchants to sell products featured on their Pinterest page. According to the site, “Buyable Pins have a blue price tag, which tells people your product is in stock and available for purchase. People can easily spot these Pins all over Pinterest—in search results, in related Pins and on your business profile.”
But I suppose each website builder will have happy and in some cases, unhappy customers for their own unique reasons and experiences. We’ve always encouraged our readers to sign up for a trial period and invest some time into testing the builders. This is the only way to know for sure and reading what other people are saying (including our website!) is only going to get you so far!
E-commerce brings convenience for customers as they do not have to leave home and only need to browse website online, especially for buying the products which are not sold in nearby shops. It could help customers buy wider range of products and save customers’ time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotion or discounts code, thus it is more price effective for customers. Moreover, e-commerce provides products’ detailed information; even the in-store staff cannot offer such detailed explanation. Customers can also review and track the order history online.
In regards to Shopify.. Back in January, we migrated over from a highly converting xhtml based hand coded site that had been serving us well for several years.. Our google serps were outstanding, we had top 5 placement for about 10 different keywords and were pulling tens of thousands of unique visitors per day. Due to google’s threats of Mobilegeddon, and their warning that sites which did not conform to mobile, (ie: responsive design) were going to be dropped from the search results sent us scrambling for a platform that would give us a responsive architecture without worrying about the hassles of coding a responsive design from scratch. I read every review I could find for all the available platforms.. actually went with a alternate only to ditch it half way through the setup process and switched over to Shopify. I was reluctant, worrying how this would affect not only our search rankings, but our conversion rate as well. Since making the move, we’ve had many challenges. I’m not a fan of theme based all inclusive CRM platforms to begin with, but with shopify, performing any sort of sustainable SEO at code level, seems all but impossible.
Thanks for the review Jeremy. Very helpful to a novice like me. I also enjoyed reading your responses to all questions posted. I also intend to open an online store and now on trial period with squarelet.com (shoppy). Can I know what is the difference between Shopify and Squarelet (Shoppy)? Im based in Malaysia and selling Malaysian products but I have plans to bring my business to other markets outside Malaysia. Thanks in advance for your reply.
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.
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