As a brick and mortar Retail shop, you are competing with stores in your immediate area. As an eCom store, you are competing with stores in the entire world wide web. For this reason, it's our philosophy that an eCom store is never done improving and that optimization strategies take time and are career long. With this in mind, our guide's third level, Optimize, will provide you with lessons on how you can fine-tune your eCom store and get that leg up against your competition.
Whatever you're selling, getting your products in front of your customers is key. Set up this automation and Zapier can help new and old followers discover your merchandise easier than ever. It will watch your Shopify account for new products, and, whenever you add one, automatically pin it to a Pinterest board as well. That means less time spent managing your social accounts, and more on your customers.
Earlier this year, in response to reports that Russian actors had used Facebook to disrupt the 2016 election, I wrote a few pieces about how one might go about fixing the problem. I am not sure I have solutions for everything, but what motivates me is the sagging feeling that settles in whenever society throws up its hands and punts. We can do better. [More...]
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