Reduced costs. eCommerce businesses benefit from significantly lower running costs. As there’s no need to hire sales staff or maintain a physical storefront, the major eCommerce costs go to warehousing and product storage. And those running a dropshipping business enjoy even lower upfront investment requirements. As merchants are able to save on operational costs, they can offer better deals and discounts to their customers.
In April 2010, Shopify launched a free mobile app on the Apple App Store. The app lets Shopify store owners view and manage their stores from iOS mobile devices. In 2010, Shopify started its Build-A-Business competition, in which participants create a business using its commerce platform. The winners of the competition receive cash prizes and mentorship from entrepreneurs, such as Richard Branson, Eric Ries and others. Shopify was named Ottawa’s Fastest Growing Company by the Ottawa Business Journal in 2010. The company received $7 million from an initial series A round of venture capital financing in December 2010. Its Series B round raised $15 million in October 2011.
Music Vine collaborates with over 160 independent musicians to produce more than 2,500 tracks that you can segment by style, mood, energy, vocals, and duration. They also curate collections for particular themes in filmmaking and video production. You can filter them by vibe, theme, genre, and environment. Additionally, Music Vine dedicates a section of their website to their artists, letting people follow them and explore their music.
In the video marketing world, though, you usually don’t have a team of musicians you can tap into whenever you need a hit soundtrack for your next video. You have to rely on music websites that provide stock songs. But a lot of these websites charge a royalty fee for each track they offer, which most small video marketing teams don’t have the budget for.