The e-commerce industry has seen an exponential rise in recent years. According to a 2018 report released by The Census Bureau of the Department of Commerce, total e-commerce sales for the second quarter of 2018 were estimated at $127.3 billion, an increase of 15.2% from the second quarter of 2017. Retail e-commerce sales in North America are expected to see consistent double-digit growth by 2020.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.

Now this question may sound dumb but is there any way I can transfer my domain from wix to shopify later because Im starting small scale and for now Wix seems to be the better option but I am definitely looking at setting up a more large scale website as the brand gets better for which I am thinking Ill probably have to switch to shopify or get my own website and hosting in place.

Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet. [More...]

The e-commerce industry has seen an exponential rise in recent years. According to a 2018 report released by The Census Bureau of the Department of Commerce, total e-commerce sales for the second quarter of 2018 were estimated at $127.3 billion, an increase of 15.2% from the second quarter of 2017. Retail e-commerce sales in North America are expected to see consistent double-digit growth by 2020.
Great article, Jeremy. I currently have a Shopify online store and for the most part like the ease of use and general functionality. However, I cannot find a way to create a separate section- think ‘members only’- with products and/or pricing that is not viewable by the general public. I’ve researched a lot of apps/plugins, but none seem to match my needs. Do you know how this can be done without creating an entirely separate store? Thanks in advance for your time and consideration.

Establishing a clear, strategic direction that’s truly motivating, communicating frequently and openly, staying humble and grounded, listening carefully and empathetically, and providing a supportive work environment that’s open, transparent, non-political, and fully meritocratic are some qualities that leadership should possess to keep employees motivated and working for the company’s best interest. Giving freedom, establishing transparency between teams and leaders, acknowledging peer-to-peer relations, and eliminating room for politics are powerful strategies for leaders to keep their employees motivated.
Great review, very thorough. One point I’d add is how active the Shopify user community is. If there is a problem you encounter, or a question that you are looking for answers to, it’s not hard to find another shopkeeper that may be able to help you out. From their own user forums to reddit or even just posting a question on Twitter, one of the best things about Shopify is it’s community of users.
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