When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]
The online shopping industry, or e-commerce, is a continuously growing and evolving marketplace. The .ECOM TLD offers a credible and intuitive namespace for all e-commercial businesses, whether brick-and-mortar, SME, or Fortune 500. Having a recognizable TLD like .ECOM works as form of marketing, because users are able to easily identify the purpose of a site by the extension used. .ECOM benefits not only businesses but customers and review forums as well.
The guide opens by providing Basic lessons that are curated to help you learn the essentials needed to quickly get your eCom store live with 4 products and start selling to customers within your country in 1 language and 1 currency. Starting with 4 products and keeping things local is an intentional lesson plan. The Basic lessons will introduce you to setting up products in a digestible way so you can take on the rest of your inventory and internationalize your eCom store with confidence in the Enhance level of the guide (coming soon). These 4 products will also give you an online presence so you can sell while you build!
The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.

If you’re looking to set up shop fast on the web, you’re really not going to do much better than Shopify—especially if you’re not too familiar with the under-the-hood workings of the internet. The interface is super smooth and navigating around the site comes pretty intuitively. There is also great customer support in the form of the site’s super-responsive live chat, a feature that is disappearing faster and faster these days from online companies.
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.
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