Thank you for sharing this very insightful article! I’ve just launched a new product. At the moment this is just an individual product but I’m looking to expand my product range in the very near future. I’m undecided whether to use Wix or Shopify since I’ll only launching a single product. I’m really liking the idea of using Shopify since I’m looking to expand my product range soon anyway. Do you know if Shopify caters for single product websites with it’s template designs? Thanks 🙂
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
Ecommerce will also likely evolve over the years creating a more virtual or augmented reality experience for shoppers. Stores may eventually include features to help customers ‘virtually’ try on clothing. This will ensure that clothes fit the customer’s shape while allowing them to see what it would look like on before buying. Shoppers may be able to ‘try’ on makeup using their laptop or phone’s camera.
I have a Shopify store front and it is not making any money. While Shopify has nice features, it is insanely difficult to generate traffic. I’ve tried using social media (Pinterest, Instagram, Facebook and Google+) but I get very few visitors. Shopify’s advice simply does not work. You can do all the SEO tweaking you want but the large stores, who advertise, will always be in the front pages of Google. Your Shopify store will be undiscovered.
You would think that a successful company like Apple would want to learn what ticks off its customers, and then fix the problems. You would think that it would learn that its negative-thinking artificial intelligence assistant, known as "Siri," is ticking off users. Few people want to hear the opinion of a computer, especially when it contradicts their own opinion in a negative way. [More...]
If you post that “Tubthumping” dance video to your YouTube channel without permission, there are two ways you can be caught. First, the owner of the song can send a copyright infringement notice to YouTube asking them to take down your video. It would be nearly impossible for the members of Chumbawamba to watch every single YouTube video in search of copyright thieves, but that doesn’t mean you or your wicked dance moves are safe.
I don’t think any specific website builders can get any pages or products to the top of the search engines by themselves. Getting good ranking for your website requires you to work on your onsite and offsite SEO and it takes time and consistency in order to achieve this! Imagine if it was too easy, then everybody can rank well, but there can only be 10 search results on the first page of search engines!
Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building software. We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site (at no cost to our readers). Feel free to follow us on Twitter, comment, question, contact and ENJOY.

Regarding size, it depends on how many products you plan on stocking and selling. If you’re planning on selling more than 50 products then Shopify’s scalability would probably be better suited to the job. This is because Shopify is built so that you don’t have to re-platform again down the road even if the business continues to grow. It can cater to businesses that are making a few thousand dollars as well as businesses that are selling millions of dollars in products.


If you really want to customize your store further, the company offers customizable H1, title, and meta tags. Also, the URLs are all SEO friendly. Shopify has partnered with Google in order to occasionally give you advertising money for a new AdWords account. I certainly wouldn't base my decision on which ecommerce platform gives me money to advertise on Google, but I guess it's a nice bonus.
In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.
We’ve previously gone into more detail about copyright, so we won’t take a deep dive here. Suffice it to say that when someone creates a song, they own that song. Makes sense, right? If you built a birdhouse, your neighbor can’t just take the birdhouse and hang it in her yard without your permission even if she gives you credit. The same goes for music, lyrics, musical scores, and even artwork that too closely approximates another. Robin Thicke and Pharrell Williams can tell you all about that.
"As a wedding filmmaker and YouTuber, I am constantly searching for new music. Soundstripe helps fill this need by giving filmmakers like myself an incredible gift: high-quality music from talented artists that is legal to use in our films. With constantly updated playlists for wedding films, I can find musical inspiration that matches my couple’s vibes quickly and easily. Likewise, if I need a song for a YouTube vlog, Soundstripe is there with a plethora of options to choose from."

The downslide was the human component.The recruitment failed to keep pace with the growing demands and the latest rules and regulations on the subject were not known.The attrition rate was too high.The recruitment was very fast and indepth checking could not be done,with the result the pilferages were og high magnitude.The Technology was not in RIGHT place and the shipments were often loaded for different destinations,which were consequently rectified.

Before we add our first product, take a look at some general settings. First, we inspect the checkout. As expected, here you find everything related to the checkout process. You lay down the means of payment, decide if customers need an account to buy a product, set the rules for order processing and give other information, such as “Terms of service” and more.
Installing WooCommerce is free, but integrating the shopping cart completely with the system requires additional investment. Moreover, if you don't know WordPress, you won't know how to use WooCommerce. But the biggest problem with WooCommerce is its lack of scalability; as your business grows and you get more sellers, products and customers on your database, WooCommerce starts slowing down.
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Keep in mind that the entire Shopify feature-set is hard to walk through in a single section, but it's worth mentioning that each of the Shopify themes is responsive with mobile-ready checkouts. The responsive checkout means that your site automatically adapts to the size of your screen, whether it be through a tablet or smartphone. Along with direct Facebook and Pinterest integration, gift cards, discount codes and a decent custom profile, the company has pretty much perfected the built-in features.

Lack of payment processors can be troublesome at times, especially when other ecommerce platforms offer plenty of payment options. The global marketplace entitles Tictail to take a commission. However, the custom shop (which comes at a reasonable price on a yearly basis) frees you from paying anything additional to Tictail for each sale happening there.
In April 2010, Shopify launched a free mobile app on the Apple App Store. The app lets Shopify store owners view and manage their stores from iOS mobile devices.[13] In 2010, Shopify started its Build-A-Business competition, in which participants create a business using its commerce platform.[14][15] The winners of the competition receive cash prizes and mentorship from entrepreneurs, such as Richard Branson, Eric Ries and others.[15] Shopify was named Ottawa’s Fastest Growing Company by the Ottawa Business Journal in 2010.[11] The company received $7 million from an initial series A round of venture capital financing in December 2010.[16][17] Its Series B round raised $15 million in October 2011.[18]
e-commerce without fear of a web master leaving and the place falling apart, the platform is that easy, and with such amazing integration! I believe that is one of the keys to my success, I can practically run it from my IOS, from adding products on the spot to refunding a customer or taking an order. I also appreciate how fast your tech support works on the rare occasion that I need help.
Thanks for writing the review. When signing on for the “lite” $9/month version, can you purchase a feature separately? I am interested in the abandoned checkout recovery option, but am not prepared to pay the $79 or $179 options. I love the idea as I often get distracted when online and love when I get an email reminding me to finish my purchase. Thank you, Amanda
Great Article. I couldnt have started shopify if i looked only the bad side. Seems a lot of invesment to me. But focus is the key. I tried my own online store setup but since i was a newbie, i had audience but couldnt make sales because of my website. I decided to leave the site to a professional. Did it and it helped me increase sales and store was professional too. So i think the beauty of the site too can lead to conversions as well.
The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. Its perceived downsides include sometimes limited customer service, consumers not being able to see or touch a product prior to purchase, and the wait time for product shipping.
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]
Great review, very thorough. One point I’d add is how active the Shopify user community is. If there is a problem you encounter, or a question that you are looking for answers to, it’s not hard to find another shopkeeper that may be able to help you out. From their own user forums to reddit or even just posting a question on Twitter, one of the best things about Shopify is it’s community of users.
If you’re looking to set up shop fast on the web, you’re really not going to do much better than Shopify—especially if you’re not too familiar with the under-the-hood workings of the internet. The interface is super smooth and navigating around the site comes pretty intuitively. There is also great customer support in the form of the site’s super-responsive live chat, a feature that is disappearing faster and faster these days from online companies.
That was a great review. There are definitely some beautifully made themes in Shopify’s theme store with styles for everyone. We ended up purchasing the Retina Theme which gave us the building blocks and tools to create a great first website. With a bit of additional help from online html and css editing tutorials like http://www.codecademy.com/ we were able to get our shop to the level we wanted.
Thank you so much for your professional and expert advices. I like to know whether Squarespace can offer e-commerce in digital products/services? I am planning to charge my clients to download e-books, softwares from my website. Moreover, will the tools Ecwid solve the problem that I reside in Hong Kong/China and need to use payment service that accepts RMB/HK$? If yes, is it easy to deploy the EcWid to Squarespace?
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