Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
Do you wear makeup or know someone who does? Then you’re probably familiar with Michelle Phan, one of the earliest and biggest YouTube stars. Phan made her mark with sleek, fun makeup tutorials. She also made bank, translating her 8.9 million followers into a YouTube partnership and inking endorsement deals with Lancôme, L’Oréal and Dr. Pepper. There’s something else filmmakers should know about Phan. In 2014, dance label Ultra Records filed a massive lawsuit against her. The charge? Copyright infringement of their music! Copyright law can be confusing. It pays to know where to find royalty free music, or you could be paying a lot more down the road!
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion.[49] India has an Internet user base of about 460 million as of December 2017.[50] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month.[citation needed] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[51][citation needed] The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.[52]
In October 2017, activist short-seller Andrew Left released a detailed report which described the e-commerce platform as a "get-rich-quick" scheme that is against Federal Trade Commission regulations.[52][53] The day the report was released, the stock plunged more than 11%.[54] The main question he posed was "Outside the roughly 50,000 verifiable merchants working with Shopify, who are the other 450,000 the company says it has?" Third-party marketing tactics are expected to be improved going forward.[55]