Shopify – A popular choice among many SMBs, Shopify has features that let you sell online, on social media, and in-person. It lets merchants build and customize their ecommerce site through easy-to-use interfaces and templates. And it has features such as inventory management, reporting, buy buttons and more. It also has social selling functionalities for those who are active on sites like Facebook and Pinterest.
The first step to starting an eCommerce business is deciding what products you’re going to sell. Finding a profitable idea can be hard work, so be prepared to do some serious digging and thinking. It’s essential that you choose products with healthy margins that will allow you to turn a profit and scale the business in the future. Once you know what you want to sell, you’ll need to decide how and where you’re going to source the products. The four main methods of sourcing products and inventory are making, manufacturing, wholesale and dropshipping.
Shopify also makes it extremely easy to offer discounts to your shoppers. Simply click “Discounts” in the left-hand menu bar, followed by “Create Discount,” and you’ll be walked through the steps necessary to knock some money off your customers’ purchases. You can set discounts up to kick in on either a percentage, fixed amount or free-shipping basis, and you can tell the system if the discount applies to a whole order, a collection, or a single product. You can also set a time window in which the discount will be active, or keep it open-ended.
At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.
Shopify can enable your users to buy your products directly through Facebook thanks to the two platforms’ integration. You can also enable and manage user accounts on your Shopify store. However, I’m not so sure you can combine the two, unless their is a specific app that can be approved through Facebook and allow this data and information to be collected and stored, almost like a remote Shopify account. There is a Shopify forum discussion on this topic here, and an app to possibly consider is ‘One Click Social Login‘.
Great info everytime! I’d really like to see a Shopify (updated) and a Magento Community Version (MC) (updated) competitive comparison review. But with your expert opinion, which is the better option? I am on MC, using a server, but do not have on hand, a team of tech experts to help whenever problems arise. As the business grow, I appreciate MC’s functionality but heard Shopify matches the functionality in terms by adding the Shopify apps, and the costs of these apps would be even out by the server requirement cost for MC? I like the fact that Shopify now has a ONE payment/dashboard gateway which makes it easy for customers and admin alike, 24/7 support (would they revert to non 24/7 as their marketshare grows?), but end of day is we do not own the platform like we do MC (ownership is a pretty big thing haha), and I read that’s because they are able to execute version upgrades seamlessly with this model of us not owning the software platform? Torn between the two but want ultimate ecommerce success at the end and the correct ecommerce platform that will help bring us there. Your thoughts please.
Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet. [More...]
Whatever you're selling, getting your products in front of your customers is key. Set up this automation and Zapier can help new and old followers discover your merchandise easier than ever. It will watch your Shopify account for new products, and, whenever you add one, automatically pin it to a Pinterest board as well. That means less time spent managing your social accounts, and more on your customers.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
I didn’t like how Woocommerce works and how indirect the fees can be, and unlike Shopify who had a very straightforward fee. But my business is not MAINLY about the products, it’s more of the community and the content which WordPress can properly handle better — in my opinion. The one thing I like about Shopify is the hosting, it’s faster than most WordPress sites (who usually have shared-hosting).