The company is pretty much hell-bent on making their interface the easiest in the industry. What's interesting is that they are walking a fine line, since it's still a platform that can satisfy those with more experience with coding and whatnot. Overall, importing hundreds of products is simple, and making an item from scratch uses quick tools and settings for things like images, videos, titles, pricing, discounts and more.
If you have any familiarity with WordPress, the dashboard actually looks pretty similar to that interface, with the tabs on the left side for you to access quickly. You can also use the dashboard for generating discount codes, or for examining the latest reports. (In fact, the reports on Shopify are my favorite out of all the ecommerce platforms. They're organized, clean and simple, with options like sales by billing address, sales by traffic referrer and gross sales by product title).
These reviews are rigged. Shopify is outragous, they require you to buy an app to get simple tiered pricing in your store, then take $0.30 plus a percentage for EACH sale you make… I hope I will never get to a point in my life where myself or anyone I know will need to use shopify. I would rather spend 4 years of school learning computer science, it would be the cheaper route after 2 years of using shopify. Again, the fact that they still dont have tiered pricing built into their basic or premium plans bloes me away… your customers will have to pay the same price per unit whether they buy 1 or 100
Further, as you pointed out, Shopify has a lot of apps that you can bolt on to your store to do a lot more things (such as product fulfilment, integration with accounting software, etc). Just note that not all of them are free, as there are some premium apps which do have a fee per month, but if applied appropriately can actually free up a lot of your time over time!

Before we add our first product, take a look at some general settings. First, we inspect the checkout. As expected, here you find everything related to the checkout process. You lay down the means of payment, decide if customers need an account to buy a product, set the rules for order processing and give other information, such as “Terms of service” and more.
Lack of payment processors can be troublesome at times, especially when other ecommerce platforms offer plenty of payment options. The global marketplace entitles Tictail to take a commission. However, the custom shop (which comes at a reasonable price on a yearly basis) frees you from paying anything additional to Tictail for each sale happening there.
Great review, very thorough. One point I’d add is how active the Shopify user community is. If there is a problem you encounter, or a question that you are looking for answers to, it’s not hard to find another shopkeeper that may be able to help you out. From their own user forums to reddit or even just posting a question on Twitter, one of the best things about Shopify is it’s community of users.
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