As a brick and mortar Retail shop, you are competing with stores in your immediate area. As an eCom store, you are competing with stores in the entire world wide web. For this reason, it's our philosophy that an eCom store is never done improving and that optimization strategies take time and are career long. With this in mind, our guide's third level, Optimize, will provide you with lessons on how you can fine-tune your eCom store and get that leg up against your competition.


The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Shopify is easy to use, intuitive and scalable as my business has grown! The base themes are a solid foundation that can be personalized and the premium ones are top notch. As the community of stores has grown the number of developers building apps has increased exponentially which has allowed me to add on functionality I would have had to get built from scratch.
Establishing a clear, strategic direction that’s truly motivating, communicating frequently and openly, staying humble and grounded, listening carefully and empathetically, and providing a supportive work environment that’s open, transparent, non-political, and fully meritocratic are some qualities that leadership should possess to keep employees motivated and working for the company’s best interest. Giving freedom, establishing transparency between teams and leaders, acknowledging peer-to-peer relations, and eliminating room for politics are powerful strategies for leaders to keep their employees motivated.
My only question about Salesforce's recent revenue announcement is why the company described the vast majority of its nonprofessional services revenues as "subscription and support." Proserv revenues were appropriately small, at $224 million, while subscription and support was $3.17 billion, or 26 percent more than the same quarter a year earlier. Nice going, by the way. [More...]

Shopify also offers one of the biggest App Stores out of all the ecommerce solutions; they provide hundreds of free and paid apps that will enhance your store. These have been divided into different categories such as Marketing, Sales, Social Media, Shipping and Customer Service. Thanks to their formidable content management system (CMS) you can easily create additional pages, as well as pages through which your clients can easily contact you. Furthermore, Shopify makes running your own blog super easy, since everything is handled from a single dashboard.


The foundation for ecommerce was created in 1979 by Michael Aldrich. He connected his television to a computer using his telephone line. While it was unlike ecommerce as we know it today, his idea sparked the idea of shopping without visiting a physical store. At the time, most people didn’t own computers. Bill Gates and Steve Jobs popularized computers for the average person. Bill Gates even said that his goal was to put “a computer on every desk and in every home.” Without computers, ecommerce would be remarkably different.


Want a simple way to share your products with your followers? Make your life easier when using this Zapier automation. Every time you post a new product in Shopify, Zapier can copy the info and automatically create a new image post on your Twitter account. All you'll have to do is add products to Shopify, and your followers will be notified about them without any extra work.
As a first-time e-commerce store owner, I've found Shopify to be simple, easy and relatively quick to setup and to use. I have not used any other e-commerce platforms before, but my first experience of the Shopify platform was simply the best, and I would definitely recommend Shopify to first-time store owners. You could easily and effortlessly expand your Shopify store to suit your business, whether it's to tailor and customise a Shopify theme or to extending the features of the Shopify platform. The Shopify support staff are really helpful and knowledgeable of the platform, so if ever you are stuck or need clarification on anything, they are always available to assist you, so you needn't be afraid to explore the platform at all. My advice to first-time e-commerce and Shopify users is to take a little time to familiarize yourself with the platform, ask a lot of questions, and browse the Shopify blogs and forums, to see how others are using the platform. In my opinion, Shopify is one of the best and easiest e-commerce platforms to use, and I would definitely recommend it to anyone!
The next step in opening your virtual store is to figure out how you’d like it to look. You can do this by clicking the “Customize Theme” button on your dashboard screen. Click on the “Explore Free Themes” button to check out the options available as part of your Shopify package. Be aware that some of the themes shown actually have two or more overall skin options that you’ll see after you open the popup window describing the theme. If you don’t see anything you like here, you can click on “Visit Theme Store” and purchase a theme.
eCommerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or mcommerce, is a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online. In 2016, the mcommerce sector enjoyed a 39.1% increase in sales compared to the previous year.
What I can’t seem to find information on is who stocks the products being sold, the company or Shopify? Say for example your looking to sell t-shirts, will Shopify stock these for you or are these stocked at the location of the t-shirt company. If shopify do stock the product, do they ship out from the US? Reason I’m asking is we’re a UK based company and shipping/customs costs from the US are always outrageous.
That’s because Chumbawamba isn’t the only one searching for illegal uses of their song. YouTube has designed a powerful algorithm called Content ID that constantly scans videos for copyrighted material. Content ID relies on a database of 50 million reference files of copyrighted work. The algorithm searches videos, matching images, sounds, and songs against its database. If it finds a match, it could pull down your video.
Send line items from your eCommerce tool over to your spreadsheet app, where you can sort and share your data. Use this Zap to automatically save line items from new paid Shopify orders to Google Sheets as multiple rows--instead of squeezing all the line items into one spreadsheet row. With your data cleanly and clearly organized in Google Sheets, you can quickly get insights and analyze it.

Business-to-administration (B2A) refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers, social security, fiscals and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.


Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall. [More...]
I have to say that whilst the system is easy to set up, I find it a bit limited. It’s true that you can customize your email, but you can only send the email 1, 6, 10 or 24 hours after. I wish there was an option to set rules to trigger (or not) the follow-up email (e.g. minimum order amount). What happens if you don’t know their email address? Other options like popups or banners would be nice to have.
I think Shopify will work just fine, especially if you have a goal of ramping up the number of products eventually. Start with their lower plan and work your way up as your business grows. It’s probably best to invest in one ecommerce builder from the start, rather than switching from one to another later as that will take a lot of time and energy to set things up all over again.

Using Magento is not for everyone, especially if the store owner is not a programmer, or doesn't have a team of programmers working on his or her team. And then there's the price tag; the basic version is free, but getting an enterprise version means you'll need to shell out at least $20,000/year. If you don't have programmers on staff, be prepared to invest in third-party programming costs as well.
Pinterest, for instance, has Buyable Pins that enable merchants to sell products featured on their Pinterest page. According to the site, “Buyable Pins have a blue price tag, which tells people your product is in stock and available for purchase. People can easily spot these Pins all over Pinterest—in search results, in related Pins and on your business profile.”
Thanks for writing the review. When signing on for the “lite” $9/month version, can you purchase a feature separately? I am interested in the abandoned checkout recovery option, but am not prepared to pay the $79 or $179 options. I love the idea as I often get distracted when online and love when I get an email reminding me to finish my purchase. Thank you, Amanda
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.
Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
I think Shopify and the custom mobile App that you want to create will be separate. So you will have your App developed yourself or with the help of a programmer. Then what you can do is promote the App through your Shopify online store to encourage people to use the App. Or, you can promote it within iTunes or other platforms though I’m not entirely sure how to do that.

These reviews are rigged. Shopify is outragous, they require you to buy an app to get simple tiered pricing in your store, then take $0.30 plus a percentage for EACH sale you make… I hope I will never get to a point in my life where myself or anyone I know will need to use shopify. I would rather spend 4 years of school learning computer science, it would be the cheaper route after 2 years of using shopify. Again, the fact that they still dont have tiered pricing built into their basic or premium plans bloes me away… your customers will have to pay the same price per unit whether they buy 1 or 100
Hi there, I’ve been with Shopify for a little over a year now and to tell you the honest truth I’m beginning to get frustrated with their (html) coding website building template thing! I feel like it’s kind of holding me back from becoming a successful online business! Basically all I want to do is to customizes my theme/store to accept paid membership and at the same time have a regular membership for other customers as well. I also wanted to have a boutique for customers and to add music to my store. is their any (html)codes or template/theme codes you can help me with for any of the features I want to add to my store, I would greatly appreciate it! Someone please help before I give up!:-(
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.

On April 14, 2015, Shopify filed for an initial public offering (IPO) on the New York Stock Exchange and Toronto Stock Exchange under the symbols "SHOP" and "SH" respectively.[27][28] Shopify went public on May 21, 2015, and in its debut on the New York Stock Exchange, started trading at $28, more than 60% higher than its USD$17 offering price, with its IPO raising more than $131 million.[29][30]

Technically you wouldn’t be able to move your Weebly site as it is built on with their templates and hosted on their server. What you can do is archive the site, download it and then upload this to your new server to give yourself a headstart as this should maintain the base of your site but not posts, custom fonts, plugins and other custom Weebly elements.
I think Shopify and the custom mobile App that you want to create will be separate. So you will have your App developed yourself or with the help of a programmer. Then what you can do is promote the App through your Shopify online store to encourage people to use the App. Or, you can promote it within iTunes or other platforms though I’m not entirely sure how to do that.
My only question about Salesforce's recent revenue announcement is why the company described the vast majority of its nonprofessional services revenues as "subscription and support." Proserv revenues were appropriately small, at $224 million, while subscription and support was $3.17 billion, or 26 percent more than the same quarter a year earlier. Nice going, by the way. [More...]

The platform also provides an interface called Shopify Partners, where developers can play around with new websites without having to open up free trials every time. It's like a sandbox interface for those who have several clients and need to present website builds before landing jobs. You can install new themes, customize full websites and seamlessly transition from a Shopify Partners website to a launched site. Not only that, but you gain a commission for every client you bring on board with Shopify.
Brands and businesses that are adapting to e-commerce are most likely to see maximum growth in the near future. Reacting to early trends and visualizing business in the coming few years is what successful entrepreneurs do. But, focusing on the right steps is critical to the success of any industry, and the same goes for the success of e-commerce businesses.
The rate of growth of the number of internet users in the Arab countries has been rapid – 13.1% in 2015. A significant portion of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region’s share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.[53]
I did a lot of research on what type of backend support was best for my website before launching FabStitches. I knew that starting a small business like mine was going to be a day and night hustle. I needed something that would take care of the other business aspects so I could focus on my products and my craft. Shopify was beyond doubt the best choice. It has truly made my life simple to say the least.
Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.[3] Shopify offers online retailers of a suite of services "including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants."[4]
Finding free, legal music for your online videos can be difficult. As an online video creator you want the perfect soundtrack for your video masterpieces, but you also want to make sure that you don’t break any copyright laws. After all, there’s nothing more frustrating then working hard on a video only to have YouTube take it down because of a music copyright violation. Luckily there are some great sources online where you can find the perfect music for your video project. We’ve put together a list of ten great sites for finding royalty free music for your online videos.
You probably don’t have the time or expertise to create your own music, and seeking permission from an artist or label for every song you want to use isn’t very feasible. That leaves using public domain songs or finding royalty free music. The music in the public domain is very limited, though it can be cost effective if you have a lot of patience and don’t mind digging for needles in a haystack.
But I suppose each website builder will have happy and in some cases, unhappy customers for their own unique reasons and experiences. We’ve always encouraged our readers to sign up for a trial period and invest some time into testing the builders. This is the only way to know for sure and reading what other people are saying (including our website!) is only going to get you so far!
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business.
The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.

As a business owner with a background in Graphic Design we really appreciate Shopify's great looking existing store theme's. Shopify allows us to focus on our core business and not only shows off our Poseidon Surf brand visually but allows us to sell a multitude of products with ease. Another benefit is that many of our staff and new staff is familiar with Shopify which makes product updates even easier.
Shopify is easy to use and very intuitive to figure out. Whenever one calls them, one gets a real live person on the phone fairly quickly. The people who answer the phones are native English speakers and talk you through your questions quickly, clearly and accurately. I would have switched to Shopify years ago if I had realized how much simpler it could be. I have been very happy with their service and services.
If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.
I have read your reviews of both Squarespace and Shopify. I’m trying to figure out which would be better for setting up my online store to sell products from my bee farm. I have been harvesting honey to sell and also to make honey wine for sale with other products that will be coming about made from the bees wax, maybe 20 total within the next 2 years. It seems from your reviews that both will work, but for starting out which would be best to get my business going and growing?
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
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