Focus on the User: With ecommerce, you can sell anything to anyone but you must be careful to know what you need to do to make website visitors trust you enough to buy a product from you. Pick the right website theme, choose the right branding and tone of voice for your copy, and keep your focus on only one or two target audiences so you don’t get overwhelmed.
If you’re looking to set up shop fast on the web, you’re really not going to do much better than Shopify—especially if you’re not too familiar with the under-the-hood workings of the internet. The interface is super smooth and navigating around the site comes pretty intuitively. There is also great customer support in the form of the site’s super-responsive live chat, a feature that is disappearing faster and faster these days from online companies.
Your product idea will dictate which aspects of the market you need to research, but some of the most important areas to look into will be your competition, pricing strategy, and your unique value proposition. At this point, it is also a good idea to draft a business plan that will help you visualize your growth strategy and identify any potential threats or obstacles.
I really learned a lot from your review. I’m interested in this business and I am planning to put up a variety shop using this as a platform, But I am worried of two things, 1. Is this possible? having different kinds of products to sell? 2. I’m from the Philippines. Will I be successful in this business even though my country is not listed in the Shopify affiliated list?

I like the fact that shopify can provide me with POS in reasonable market price but I still don’t understand what am I paying for when it comes for their monthly $49. that’s expensive. with square merchant services you pay only per sale, but as we all know, they don’t have a good customer service and they hold your money since they are working in a high risk market.
E-commerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient distribution chain for their products or services. One example of a firm that has successfully used e-commerce is Target. This mass retailer not only has physical stores, but also has an online store where the customer can buy everything from clothes to coffee makers to action figures.
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]

Hi Jeremy, thanks for the great review! I’d like to ask your opinion on something please. For a simple eCommerce website for a small business I’m torn between whether to use Shopify or GoDaddy’s Quick Shopping Cart. I’ve played around in the trial feature Shopify offers and so far, it seems fine. However, it’s a bit expensive especially when starting out. GoDaddy’s Quick Shopping Cart (Deluxe Plan) is $14.99 whilst Shopify’s Basic Plan is $29 (and then there’s the 2% transaction charge on top of that), so GD is actually much cheaper (unless I’m missing something). But I’ve heard mixed things about both services from all the comments and reviews I’ve read.

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
I have a Shopify store front and it is not making any money. While Shopify has nice features, it is insanely difficult to generate traffic. I’ve tried using social media (Pinterest, Instagram, Facebook and Google+) but I get very few visitors. Shopify’s advice simply does not work. You can do all the SEO tweaking you want but the large stores, who advertise, will always be in the front pages of Google. Your Shopify store will be undiscovered.
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