If you’re looking to set up shop fast on the web, you’re really not going to do much better than Shopify—especially if you’re not too familiar with the under-the-hood workings of the internet. The interface is super smooth and navigating around the site comes pretty intuitively. There is also great customer support in the form of the site’s super-responsive live chat, a feature that is disappearing faster and faster these days from online companies.
Shopify makes selling online an easy task. Beginners won’t have to face a programming language barrier and pros have the possibility of creating a tailor-made web store. The dashboard is structured logically and that makes working really smooth. Even if you don’t understand every last feature in detail, it’s easy to understand the big picture. Either way, there is a big help forum with tutorials and even telephone support available.
However, if you use a lower Shopify plan, there are transaction fees associated with each sale (in addition to payment processing fee, such as those charged by PayPal). The only way to completely remove, or lower the transaction fees is to either move to a higher plan, or use Shopify Payments (which is essentially powered by Stripe, which I don’t think is available in China yet). So this fee can reduce your margins a little bit. Most people are okay with it as it won’t make or break your business, but definitely something to keep in mind.
Here you can tailor which notifications you send to your customers—such as order confirmations, tracking information and notes about cancelled orders—and edit exactly what those emails say. You’ll need to feel comfortable working in a bit of code, as the email templates are displayed in HTML, but it’s pretty simple to figure out where the text is and make amendments as needed.
Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.

Business-to-business (B2B) e-commerce refers to the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and product and supply exchange websites that allow businesses to search for products, services and information and to initiate transactions through e-procurement interfaces.
Shopify platform offers a super simple solution where you can create a beautifully designed store and launch your online business in a matter of minutes, with unlimited traffic bandwidth and unlimited quantity of products, and with the possibility to launch your business globally, using any of the payment gateways that accept multiple currencies. The only inconvenience is that you will need to install additional applications to your store where you will have to pay a monthly fee, so you can really integrate all the necessary capabilities to optimize your conversion rates and get the best experience to your customers, although some of them are free of charge. Customer service is fantastic as well. I really recommend it for small-medium businesses and any eCommerce entrepreneurs!
In the video marketing world, though, you usually don’t have a team of musicians you can tap into whenever you need a hit soundtrack for your next video. You have to rely on music websites that provide stock songs. But a lot of these websites charge a royalty fee for each track they offer, which most small video marketing teams don’t have the budget for.
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